9 Reasons Why SEO is a Fundamental Part of Business Success in 2019
A lot of brands and businesses seem to have an idea that they need SEO and somewhat understand the benefits they will harvest from the Search Engine Optimisation (SEO) work being implemented from their beloved agencies.
SEO will, without doubt improve a website’s overall searchability and visibility, we all know that. but I think it is time to dig deeper and discover what other
value SEO has to offer? And why SEO is more important than ever before?
In these 10 reasons, I will share some information and bring clarity to this topic. Regardless of your industry or business size. You will come away with an understanding as to why your businesses needs SEO to reach that next level of success.
1. Statistically, Organic Search is the Primary Source of Website Traffic
Organic search is still without doubt a huge component of most business’s website performance, as well as a critical part of the buyer funnel and ultimately completing conversions or engagements with new customers.
As most of us will probably already know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo. But it is good to keep in mind that all search engines contribute to a brand’s visibility, it’s just that Google is the major player and owns about 75 percent of the overall search market. So, as it is the market leader and the most visited website in the world, the guidelines that are set are important to follow.
Being a trusted resource by Google and other search engines is going to work in a brand’s favour. Quality SEO and a high-quality website takes brands to becoming highly visible.
2. Build Trust & Improve Credibility with SEO
The main goal of any SEO campaign is to develop a strong foundation on a stunning website encapsulating a clean, efficient user experience that is effortlessly discoverable in search due to the trust and credibility of the digital properties of the brand.
Establishing authority within search engines like Google includes many elements. Adding to the factors mentioned above, authority is accumulated over time as a result of elements like:
Optimised on-page elements and content.
Quality backlink profiles.
Positive user behaviour.
Developing authority will do more for a brand than most, if not all, other digital optimisations. The only thing is, it is not something that can be done overnight. Authority is something that is built over time. Patience, effort, and commitment, whilst offering a valuable, quality product or service that allows customers to trust a brand.
3. Great SEO improves user experience
Every business wants better organic rankings and page 1 visibility. But few realise that the user experience is a big part of getting there. Google has discovered how to interpret a favourable or unfavourable user experience. This has now become a pivotal element to a website’s success.
Customers know what they want, well most of the time anyway. And if they can’t find what they want, performance will suffer.
A good example of creating an efficient user experience is how Google has become more of an answer engine, offering sought-after data directly on the SERPs (search engine results pages) for google users. The intention is to offer users the correct information in fewer clicks, thus improving their experience.
Quality SEO includes a positive user experience and leveraging it to work in a brand’s favour.
4. SEO influences the buying Cycle
One of the biggest advantages of the internet from a buyer perspective is that customers do their research. Utilising SEO tactics to communicate your good deals, revolutionary products and/or services, and the importance of what it is you offer customers will undoubtedly impact the buying cycle in a positive way if implemented in the correct way.
Brands must be highly visible in the areas people need them. Local SEO heightens that visibility and lets potential customers find your business and the solution you provide.
5. The Best Methods for Optimising SEO are Always Being Updated
Implementing SEO tactics on a brand’s website and across its digital properties can be great, but if it’s not for a long-term engagement (budget constraints, etc.) and the site isn’t consistently being re-evaluated, it will reach a point where it can no longer improve because of other hinderances.
The SEO world develops at the discretion of Google, so websites requires constant monitoring for potential opportunities to stay ahead of the competition and, hopefully, land-on or remain-on Page 1.
Always being proactive when monitoring for major algorithm changes is always going to benefit your brand. We know Google makes thousands of algorithm changes a year and to fall too far behind can make it extremely difficult to come back. SEO agencies will help to ensure those situations are avoided.
6. An Understanding of SEO Will Help in Understanding the Digital World
In an ever-changing environment, can be a extremely difficult to stay on top of the changes as they take place with the World Wide Web. And that goes for staying on top of SEO too, you need to make sure you stay in the loop for the major changes that are taking place for search.
understanding the environment of the Web, including new tactics being used by other local, comparable businesses and competitors, is another component to always staying ahead of the game.
7. It’s a long-term strategy
When SEO is done right, it will have a noticeable impact within the first year of actions being taken, and you will see many of those actions will have an impact that will last more than several years.
As the market develops further, it would be smart to follow the trends and changes closely. But even a site that has had a substantial amount of intense SEO recommendations implemented in the past, would greatly improve quicker that a newer website with basic SEO best practices being employed with a decent user experience.
And the more SEO budget that is committed to the website, the greater and longer a website stands to be a worthy contender in its marketplace.
8. When you’re not on Page 1, you’re not Winning the Business
I think that It’s no secret that if you’re not on Page 1, you’re likely not going to see a huge return on investment on that new fancy website you just had redeveloped.
A recent study highlighted that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all.
What does this mean? Two things:
You need to be on page 1.
Users are still struggling to find exactly what they are looking for.
9. SEO Creates New Opportunities
Successful SEO campaigns will always uncover new opportunities for brands shine.
In offering quality SEO services to brands, we fully submerse ourselves in that brand. It’s the only way to truly work alongside a brand and understand the passion that brand’s stakeholders have for it.
We find that the better a brand is understood; the more opportunities will develop to help it thrive.